Content Marketing

Pasión Libertadores a media and sports community

In 2010 we received an order from the South American Football Confederation (Conmebol), they wanted to redesign their site. We proposed to him to raise the stakes and create a medium dedicated to soccer in South America created by his writing and open to the participation of the people. The result was Pasión Libertadores, a product that became number one in traffic for several years, surpassing sites such as OLE and Marca. So happy we comment on the achievements:

por Guido Culasso Moore

copa libertadores

Late 2012

Fines de 2012

Pasión Libertadores v1.0 – 2010 Iconosur

Pasión Libertadores today surpassed 700,000 fans on Facebook at a rate of 1,300 new likes per day. This raises our expectations and we now have our sights set on reaching one million fans by the end of 2013.

Meanwhile we are developing version 2.5 of the site that will bring us closer to the concept of a social network of soccer fans.

October 2014

Pasión Libertadores v2.5 – 2013 Iconosur

Two years since it’s launch,, dedicated to the fans of the Bridgestone Libertadores Cup, breaks all traffic expectations.

  • 4 million unique monthly visitors
  • 25 million page views

The success is even more resounding on Facebook:

  • 2.5 million Fans

We created this project that mixes professional journalism with amateur writers from all over Latin America. We use CMS-Medios technology and Julián Gallo is the editorial consultant.

Avatar de Guido Culasso Moore

Guido Culasso Moore

Director Creativo y Consultor, lleva acumulada una amplia experiencia en desarrollo de productos editoriales digitales para la creación de grandes audiencias en todo América Latina.En 1994 participó de la creación de la Unidad Digital del Grupo Clarín (Argentina). Participó en el desarrollo de, sus portales verticales y Clasificados.Desde 2004 trabaja para empresas como Fox Sports Latam, Clarín, TN y Canal 13 de Argentina; El Comercio de Perú, El Debate de México, El Universo de Ecuador, Canal 13 de Chile, Intel, Philip Morris y Coca Cola.