Editorial Digital

Iconosur at the Google News Initiative workshops

Natalia Garrido, partner and UX Director at iconosur, will participate as an exhibitor in the GNI digital growth program workshops.

por Mercedes Mesía Blanco

google

A year ago we joined alongside CMS Media to the GNI Digital Growth Program lead by Google News Initiative, which aims to help small and medium news organizations develop successful digital ventures.

natalia-garrido-iconosur
Natalia Garrido, partner and UX Director at iconosur.

The program includes free digital workshops and best practices developed in collaboration with some of the industry’s leading experts including FTI Consulting, Mather Economics, FT Strategies, News Revenue Hub, and others. Topics include Reader Revenue, Audience Development, Data, and more, and will be continually updated. The workshops will be accessible on a first-come, first-served basis, so we recommend that members register as soon as possible.

The first workshops will be on Reader Income (in English, Spanish, Portuguese, Japanese, and Korean), with other topics covered in the coming months.

Avatar de Mercedes Mesía Blanco

Mercedes Mesía Blanco

Inició su carrera en el año 2000, en áreas de comunicación política y relaciones institucionales en organizaciones empresarias de primera línea de Argentina. En 2012 se volcó a la gestión de medios de noticias digitales. Estuvo al frente del proyecto Pura Hípica. Llevó adelante acciones de marketing y la posterior dirección del medio. Desde 2015 se desempeña como Project Director de Iconosur.