Debate México

From zero to hero. Exponential growth for a local newspaper. We helped El Debate become one of the most read digital medium in Mexico. During this extraordinary process, the site went from having 1,5 million monthly unique visitors to more than 100 million. The company approached us to collaborate in the product strategy and redesign of the site. We followed their editorial aim of producing more articles and improve their quality to raise their profit, boost visits and come forward as an innovative medium. With the UX design, we established a new reading experience adapted to the latest ways of interaction and sharing news. El Debate accomplished their goal of improving their editorial work and outreached their business goals. View more